3 Easy ways to automate your marketing
For many kiwi businesses, digital marketing is an important part of doing business. But, finding the time or resources to spend on your marketing can be tricky. Enter marketing automation - a sure fire way to maximise efficiency without breaking the bank (or stealing all your time). Not sure where to start? We've put together 3 ways to automate your marketing and stop working weekends.
1. Start scheduling your social media posts
We’re big advocates for scheduling social posts, so much so that we’ve written all about why you should be scheduling your posts before. Not only are they a massive timesaver, but it’s one less thing to worry about on a daily or weekly basis (or however often you post). With a scheduling platform you can create content ahead of time and then set and forget, giving you back some of your time to spend on other areas of the business.
2. Automate key emails
Emails are not only an effective avenue for marketing, but the cornerstone for communication for many businesses. So why not automate them?
With email automation, you can nurture potential leads and build relationships with minimal manual effort. Not to mention, you can automate key email sequences, minimising the time you need to spend sending and replying manually.
While you won't be able to automate every email, welcome series, appointment reminders, appointment scheduling confirmation can all be automated and free you up to dedicate you (and your teams) time to other areas of the business.
3. Use an appointment scheduler
Appointment scheduling takes the stress out of making appointments, for both you and your customers. Customers can see your availability, book in advance, schedule recurring appointments and confirm their booking right then and there - wherever they might be. All without the downtime and waiting that comes with more manual booking systems.
There are plenty of platforms and business focused software that allow you to do all of the above, but you might find yourself jumping from one platform to another to achieve this. Instead, we recommend Thryv, do-it-all small business software designed to make doing business easy and allows you to automate all of the above!