Video has taken over. With the internet having cycled through written and then image-based content, it’s videos' time to shine in the spotlight. Mostly, responsible for this recent rise is TikTok, while YouTube and Vine have played their part, TikTok has catapulted video to new heights, being a massive disruptor in the social space with other platforms beginning to favour short-form video. Which is…
Why video is crucial to your digital marketing strategy?
These shifts are reflected by the ever-evolving algorithm, with it not just pushing video content, but the content it sees as engaging. So the more engaging your content, the more traction you’ll see. The Instagram algorithm, in particular, judges content it thinks people will watch to the end and encourages clicks to the reels page to be engaging. With the emphasis on video, a video-only approach could be an option if you’re strapped for time and resources - posting less frequently but of higher quality.
Not just for social either! Hosting video content on your website improves your Search Engine Optimisation (SEO). Search engines have also begun to prioritise web pages containing video, with videos appearing in 55% of Google keyword searches.
How to make your video content effective?
So, we’ve established that video is important - and if we haven’t, it is. The next step to implementing a video strategy is to get creating. Now, video content can be seen as a bit of a drain on time and effort, but we can assure you that this doesn't need to be the case! You can make creating content as complicated or as simple as you like, but to help make the process simpler for you, here are a few tips.
What should you be posting?
This is entirely up to you and what your business does. But our tip is to use the resources you have available to you. A couple of bright ideas from the team at Yellow are:
With video predicted to have a big year now that users and social platforms are turning their gaze to video, you need to be where they’re looking. Find the time, line up the shot, and hit record!