When there are so many different ways to promote your business, it can be hard to decide which channels are the right ones to include in your marketing strategy. In this day and age there are so many options - from billboards to Facebook to virtual reality!
Both online and offline promotions have their place, however their reach and effect are very different. This blog explores the pros and cons of both, and will help you understand where you should be directing your marketing efforts.
The IABNZ (Interactive Advertising Bureau of New Zealand) has recently released its latest Digital Advertising Revenue Report for 2020, and reveals that despite being a challenging year, digital advertising revenue in NZ continues to boom, growing 6.6% from the previous year.
The digital revolution has drastically changed the marketing landscape, and even though online marketing has exploded over the last decade and continues to grow, you might be surprised to hear that it hasn’t completely diminished the effect of offline marketing.
In fact, it has amplified the impact offline marketing can have by forcing businesses to think much more strategically about the marketing channels and platforms they use, and making sure that their ad spend on offline methods are engaging enough to get a good return on investment.
To get started, let’s break down some of the major channels for online vs. offline marketing and their pros and cons:
Online marketing consists of anything that happens online, so customers are going to be seeing your ads from their smartphones or computers. Some examples of online marketing are:
While offline marketing might be seen as old-fashioned by some of the more tech-focused digital marketers, it can still be incredibly powerful and grab your audience’s attention in ways that digital can’t.
With both methods having such a range of pros and cons, and if you want to include both in your marketing mix, you’re going to get the best results by making sure your online and offline marketing are well integrated.
Here are some simple ways to connect your online marketing to your offline marketing to expand your reach:
The reality of this digital age is that you can’t really do standalone offline marketing without having an online element. Connecting offline and online channels to reinforce your promotions is a powerful way to build trust with your customers, and you can boost your offline promotions with online call to actions.
Marketing has changed drastically over the past decade and isn’t just about advertising anymore, it’s about engaging. By combining your online and offline marketing activities, you can develop stronger relationships with your audience, engaging with them both in the digital space and in the real world.
If you’re ready to keep exploring the ways digital marketing will help you to grow your business, download your Demystifying Digital Marketing toolkit today.