When it comes to creating video content (or anything business related), we don't gate keep! We took a dive inside the brains of our content creators to spill their secrets.
Basically, there are 4 steps to creating and posting video content, whether that's TikTok or a Reel. These four steps are broken into Ideation, Filming, Editing & Posting, with each step playing an equally important role in the success of your video content.
Before you even get started making your video, take some time to think about the content your customers want to engage with and view. While it's easy to get stuck in the trap of creating content you like, you're not the one engaging with the content so make sure it's geared towards your audience.
When it comes to filming, you don't need fancy equipment! In fact, the more authentic and less polished your video is, the better
No need for expensive editing equipment! Both Meta and TikTok reward you when you edit a video in their platform, so take advantage of that and use in platform fonts, add audio in each app.
If you do prefer to edit outside of the built in editors, here are some of our favourites:
With your video created, you're all set now right? Not quite! To give your video it's best shot at reaching more people, there's a couple things you need to do.
Next time you're making video content, give this a whirl to streamline your process! Want more tips and tricks, insights and resources? Take a look at our other posts here.