A social presence is becoming increasingly important for Kiwi businesses looking to reach and engage with customers, having proved itself to be a powerful (and cost-effective) tool, it sure has our vote! And we'll be the first to say managing social accounts can be time-consuming, thankfully there's an easy way around that - scheduling your posts!
Instead of leaping onto your device to post at precisely the right time, social scheduling relies on the use of built-in or third-party social media scheduling software, to plan and automate your posting ahead of time. So rather than being constantly tethered to your device, you can create a posting calendar, batch content, queue up your posts in advance, schedule them for certain times and then walk away.
If you’re not utilising scheduling for your social posts, you’re doing yourself dirty. Social scheduling not only lets you schedule in advance and walk away, but also:
1. Saves time and effort
Running a business means your attention is often split, scheduling posts in advance gives you back time to spend with customers, in the operations layer or maybe even means you get your evenings back rather than putting together a post.
2. Consistent Branding
Ever see a post and know exactly who posted it, even before you saw the profile? Whether it's something about how they write or edit their photos, that's all branding baby! Keep your brand recognisable sticking to your tone of voice and brand is a little easier when creating in bulk while maintaining a regular posting cadence. The result? An engaged and informed audience.
3. Try out some new strategies
Kiwis are active on social throughout the day, whether that’s on their lunch break, in the afternoon, in the evening, or right before bed (…guilty 🙋🏻♀️). Try scheduling posts at different times of the day and see how they perform, you might be surprised by the results!
4. Track your results
Many social scheduling tools provide you with analytics to help you see what works and what doesn’t. Drawing on this data can be invaluable in understanding what your audience wants to see and what they resonate with, giving you the ability to refine your content.
Ready to give social scheduling a try? Give it a whirl on your preferred platform or if you're after a business solution that does it all - scheduling, centralised inbox, business management - book a callback and talk to a Yellow Expert today!